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CCUC Ambassadors
PROJECT TYPE
Advertising campaign
ROLE
Social media manager
YEAR
April 2025 - August 2026
LOCATION
Chicago, IL
Objective:
Increase social media awareness, engagement, and participation for Chinese Christian Union Church’s college fellowship by promoting events and building a consistent online presence.
Approach:
Created engaging short-form video content, graphics, and captions using Canva, Davinci Resolve Studio, and Adobe Premiere Pro to tailor a college age audience. Focused on storytelling by highlighting community, belonging, and shared experiences. Analyzed engagement trends to refine content and posting strategy.
Outcome:
Strengthened the group’s digital presence and increased total social media engagement with students through applying advertising principles, brand storytelling, and an audience-focused strategy in a real-world setting.
