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NFL THRIVE | AAF NSAC
PROJECT TYPE
Advertising Campaign
ROLE
Creative
YEAR
September 2025 - March 2026
LOCATION
Chicago, IL
Objective:
Build a bold and emotionally resonant creative campaign that unifies and amplifies the NFL's commitment to advancing youth health and wellness. Positioning the NFL as a global force for good in the lives of youth.
Approach:
Researched trends in youth wellness, screen time, and sports participation to understand the barriers preventing young people from staying active. These insights informed the development of a creative campaign that leveraged the NFL’s existing branding such as its colors, themes, and mission to create a cohesive yet distinctive visual identity.
Outcome:
Developed a compelling creative ad campaign, boosting engagement and awareness for youth health and wellness under NFL as a legacy brand. Produced a campaign that was strategically grounded in research and aligned with NFL’s long-term brand goals.
